24 April 2019
Juventus has mathematically won the Serie A TIM 2018-2019 soccer championship for the eighth time in a row setting a new national record in the history of the sport. The black and whites have bettered themselves once more, showing again their affinity with Jeep®, the brand that has been accompanying them as Official Sponsor on their winning streak since the 2012-2013 season.
Also celebrating the achievement is a new Jeep advert sealed by the simple but significant pay-off line - "We are in eighth heaven". It is a reference to Juve’s latest Serie A “scudetto” success and the expression "being in seventh heaven" that expresses the feeling of extreme joy. Once again, the strength of Jeep and Juventus has overcome every limit and to go higher and higher, even to places never reached by anyone.
The message underlines the traditional Jeep attitude of overcoming every obstacle and raising the bar of any challenge. The winning partnership with Juventus was established and thrives under the banner of common values, such as authenticity and passion. Over the past seven seasons, Jeep and Juventus together have won fifteen titles including Serie A, Coppa Italia and Supercoppa Italiana.