13 August 2018
Trading Enterprises, the official distributor of Jeep® in Dubai and the Northern Emirates has once again been out and about demonstrating the unparalleled capability of the Jeep brand’s Wrangler, one of the world’s most recognised vehicles and a true automotive icon.
While the UAE - and indeed the whole of the Middle East - is synonymous with off-road driving in the region’s deserts, Trading Enterprises decided to do something different to highlight another aspect of the Wrangler’s off-road capability and organised the Middle East’s first ever Jeep Rock Crawl event in the rugged terrain around Wadi Showka last November.
The Jeep Rock Crawl - as the name suggests - was all about taking the all-round prowess of the legendary Jeep Wrangler onto rocky terrain - where its off-road systems are very much are in their element - and to provide a different perspective to off-roading that showcased the abundance of natural beauty that lies within the UAE.
Following the success of that event and the positive feedback received from customers who were firmly in favour of staging a series of these events, Trading Enterprises recently held its second Jeep Rock Crawl on February 19, 2016.
The Jeep Rock Crawl is the brainchild of Mohammed Maktari, Managing Director of Trading Enterprises, who explained the rationale behind the event; “While driving in the desert is a given in the UAE and a lot of our Jeep customers are regular off-roaders who take their Jeeps out into the desert every weekend, we wanted to do something different to show off the true all-round capability of the Jeep Wrangler, which was why we decided to put together something that added a different twist to the regular off-road scene.”
“The Jeep Rock Crawl was specially created to showcase the Wrangler’s unique rock-crawling abilities and the terrain around Wadi Showka provided the perfect environment for this, allowing the participants to enjoy their Wranglers in a beautiful mountainous setting.”
Advances in modern automotive engineering and design mean that today’s SUV’s are more efficient, safer and capable than ever before. The level to which a driver understands the engine and chassis control systems on their car not only helps make them a responsible off-road user but also ultimately increases their overall level of driving satisfaction as well, and it is the thoroughbred nature of the driving experience, which distinguishes a Jeep.
The event was designed to build on the principles of vehicle capability and driving enjoyment by providing a formal, yet fun, environment for Jeep Wrangler owners and enthusiasts, that gave them the chance to gain a more complete understanding of the off-road performance, chassis dynamics and myriad levels of modification attributes which differentiate a Jeep from other vehicles.
“The Jeep Rock Crawl identified two core themes that run through each participant’s experience - learning and choice. Learning more about the capability of their car and their driving, but also learning about the freedom that a Jeep affords so that they can make informed choices to get the best off-road experience. Giving every Jeep customer a thorough understanding of the infinite possibilities that it provides in terms of off-road enjoyment will endorse their decision to buy what is widely acknowledged as the best off-road vehicle in the world,” added Maktari.
The Jeep Rock Crawl included a track configured amidst the rocky outbreaks around Showka and employed the best that nature could throw at the nearly 30-strong Jeep Wranglers that participated. The mixture of rugged rocky and slippery gravel terrain allowed the participants to traverse steep inclines, dipping ditches, punctuated with tight twists and turns and sharply angled descents along with big rocky boulder obstacles in demanding track conditions and through a variety of different situations on which the true potential of the Jeep Wrangler could be judged, together with the performance level of drivers themselves. All the participants, at the end of the day, had discovered new facets of the deep-rooted off-road prowess of the Jeep Wrangler.
There was also another short loop to be experienced by the participants who were led in a convoy by seasoned Jeep Academy experts through water crossings and rugged wadis. This was again an exercise to further emphasise the all-round capability and comfort of the Jeep Wrangler amongst the wide and diverse landscape that dots the UAE.
The emphasis was definitely not on speed - as the title of the event suggests, the route was traversed at a crawl, using all the dynamic capabilities of the Wrangler’s proven 4x4 systems