Located at Mina Zayed, the new showroom reflects Scandinavian-inspired values of calm, clean lines with 'cool on the outside and warm on the inside-style' architecture.

The inauguration ceremony was attended by senior officials from the Sweden Embassy in the UAE, senior representatives from Volvo Cars MENA, and Al-Futtaim in addition to business partners, VIP customers and members of the press.

Launched in 2013, Volvo Retail Experience is a new retail concept designed to be universally applied by 2020 at all of Volvo's dealerships. Volvo Retail Experience demonstrates a tastefully equipped living room that creates an engaging home-like feel in line with the 'designed around you' brand strategy. The concept aims at enhancing customer experience while focusing on design quality and contemporary aesthetics that complements Volvo's professed loyalty to its Scandinavian heritage.

The new showroom in Abu Dhabi offers accessibility by signalling positive illustration of Volvo's future. Featuring a balance between physical and digital presentation, the showroom integrates the sales areas in an open and holistic environment. The glass facade complements the design to draw attention and highlight the Iconic Volvo Cars Range on display.

Prior to Volvo Retail Experience, Volvo has launched in UAE the Volvo Personal Service. The programme entails the introduction of a Personal Service Technician in the workshop for each and every Volvo customer. This programme is already in practice in the UAE and will roll out to the rest of MENA markets before 2018. The leading concepts Volvo Retail Experience along with Volvo Personal Service assert Volvo's primary objective to provide Volvo customers the best retail and after sales experience.

The Volvo Retail Experience showroom welcomes its customers starting February 2016 and will be replacing the old showroom located on Electra Road. Flagship Volvo cars including the all-new XC90, S60 and V60 Polestars, will be displayed and retailed at the showroom with the highest standards known by Volvo.