The Fitness Fest returned for the 2nd year on the 4th and 5th of November, 2016. This year the event took place at The Palm, Skydive Dubai. The 2 day festival wass filled with fun challenges, exciting competitions, sporting celebrities plus elite athletes, and attracted over 10,000 visitors who were either looking for a challenge or just a fun, active day out.

Fitness Fest also featured a special demonstration of the legendary off-road capability of the Jeep range of vehicles, staged by Trading Enterprises, showcasing the latest Jeep models on a custom-built obstacle course specially designed to give visitors a real experience of the “go anywhere, do anything” capability of the iconic Jeep range - the course clearly demonstrated why Jeep is recognised as the benchmark in the off-road segment.

The brand, which is celebrating its 75th anniversary this year, continues to deliver on its promise to provide the world's leading range of rugged, versatile and innovative four-wheel drive vehicles - all of which deliver class-leading capability - with the introduction of new models that meet the specific needs of a wide variety of drivers.

Every Jeep is designed with the "go anywhere, do anything" approach that has always been at the heart of the brand. The ultimate embodiment of freedom, Jeep designers and engineers ensure that the brand consistently delivers against its promise by creating vehicles that have to pass demanding tests before they earn the right to be called a Jeep.

As a result of this, only Jeeps are “Trail Rated”. This industry-leading methodology, established by the Nevada Automotive Test Centre (NATC) and Jeep engineering, objectively measures and consistently predicts the off-road performance of all Jeep vehicles, both today and into the future.

It signifies that each and every Jeep has been designed to perform in a variety of challenging off-road conditions, identified by five key consumer-oriented performance categories: traction, ground clearance, maneuverability, articulation and water fording.

This, combined with available advanced safety and security features such as Forward Collision Warning with Crash Mitigation and Selec-Speed Control, electronic stability control (ESC), Electronic Roll Mitigation (ERM), Blind-spot Monitoring with Rear Cross Path detection, Adaptive Cruise Control (ACC) and trailer-sway control (TSC), means that the Jeep brand extends an open invitation to live life to the fullest through a range of vehicles that provide owners with the sense of security that they can handle any journey with confidence.

The Jeep vehicle lineup in the Middle East consists of the Cherokee, Compass, Grand Cherokee, Grand Cherokee SRT8, Renegade, Wrangler and Wrangler Unlimited.